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Seven Deadly Customer-Survey Sins


Presented here, in abridged form is the list of things to avoid if you want to generate positive and useful results without ruining your relationship with your customer or worse yet, generating a wealth of data with no practical use or way of...
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Process Maps Get a Makeover


We decided to revamp the popular Sales and Marketing Process Map with all-new Google AdWords goodness.  We've also added some expanded graphics that describe how organizations are effectively using Google AdWords as a lead generation vehicle....
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Wikipedia Website Now Available for Mobile Devices


Wikipedia has launched a mobile phone optimized version of their encyclopedia website at mobile.wikipedia.org. Wikipedia has officially launched a mobile phone optimized version of their encyclopedia at mobile.wikipedia.org. This is a plain vanilla...
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Headlines-Using Twitter to Test Headlines


Twitter is a great way to test your headlines and short copy effectiveness. Hundreds of followers and a 140 characters maximum makes for a powerful marketing test environment. Twitter is a quick and efficient way to see if your headlines convert...
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Dealing with rater over-confidence


With good performance review processes, you have the employee complete a self rating before you meet. Generally many employees rate themselves quite hard, or on par with your views of their performance. But what do you do if the person has rated...
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2008 Anita Borg Scholars


A few months ago Google announced the fifth class of Anita Borg Scholars in the U.S.   The scholarship program, originally established in the U.S. to honor the work of Anita Borg and to recognize outstanding young women scholars in computer science...
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